Resource Cumbria's first countywide campaign hits cumbria from 3rd April. Posters on buses, press advertising and radio over the 2 months will all help to raise awareness of the need to reduce, reuse and recycle. Featuring cumbrian residents declaring that they reduce, reuse and recycle because they care, the campaign uses the backdrop of the beautiful lake district to link the actions of minimising waste with a positive impact on the environment.